THAT HOT MEXICAN SUN

By BOB HOFFMAN

EXICO is a hot country. Mexico City is hundreds of miles south of the hottest part of our own United States. Added to the normal heat is the fact that Mexico City sits on a high plateau, 7800 feet in elevation. The ultraviolet rays of the sun as well as the red rays are hottest on the tops of mountains where the air is thinner and cleaner. So the sun was doubly dangerous to northerners who were suddenly exposed to it.

The organizers of this year's Pan American Games may have made a mistake or two in such a great project as collecting, equipping, transporting and training such a large group of athletes, but one place they did not make a mistake was in procuring 30 dozen, 360 bottles, of Hoffman's Sun Tan Lotion for use by the team. This was just about a full, large-sized bottle for each member of the team. There were some who needed more than a single bottle, but some, such as the basketball players, fencers, boxers and wrestlers, who competed indoors, did not need lotion during their training; only when they were in the sun at other times. The swimmers, oarsmen, track and field men, baseball players and many others profited well from the use of Hoffman's lotion.

Hoffman's Sun Tan Lotion was selected because the Powers-that-be in the A.A.U. and the Olympic committee had favorable experiences with it in the past. It was used with great success in Guatemala five years ago, at the Central American Games. Dan Ferris, known as "Mr. A.A.U.," is light complexioned and said he had always experienced a regular round of burn, blister and peel until he learned of Hoffman's lotion. There was an American coach there, hired by the Guatemalan government, who was so badly burned he had to wear a handkerchief over his face. to protect his severe burns and swollen lips. In a few days of using Hoffman's lotion he was able to discard his mask. Four years ago in Argentina Hoffman's Sun Tan Lotion served well at the Pan American Games, and at the Bolivarian Games of 1951 and last year's Central American Games. American officials were used almost exclusively in these games. These men came down from northern cities and would have burned almost to a crisp if it were not for this world's best sun tan lotion. It was five years ago at Guatemala that Johnny Terpak and I gave Hoffman's Sun Tan Lotion the test supreme by remaining in the equatorial sun for 12 hours one day without the slightest burn. We were told that no northern white person could stand the sun during the hot season in Guatemala, that they would become sun struck. We drove two hours each way in an open jeep, and spent eight hours on the beach at San Jose, and all this exposure resulted in nothing more than a wonderful tan.

We took three dozen six-ounce plastic bottles with us to Mexico City to make sure we had enough for our group. It did not last long, however, for we saw so many people badly burned that we constantly gave away our precious bottles. Many of the officials who were at the same hotel where we stayed had no means of getting lotion from the headquarters at the university, so they burned quickly and severely.

The second day after we arrived at Mexico City, our friend Pedro Calderon, the movie magnate of Mexico, invited us to go water skiing at his summer home on (Continued on page 53)

Acclaimed as the greatest muscle man of

all time, John Grimek is an ardent sunbather and user of Hoffman's Sun Tan Lotion. After winning U. S. and North American lifting championships, Grimek was never defeated in best-developed-man competition. He won the titles Mr. America, Mr. Universe and Mr. U. S. A.

A leading contender for the Mr. America title, Mickey Hargitay has ideal qualities of a splendid physique, a pleasant personality, intelligence and ambition. Once a speed skating champion, the 6'2" Hargitay is a building contractor by trade.

Zipping along atop a Mexican lake at 40 miles per hour, 260-pound Bob Hoffman's balance prevents him from toppling from his water skiis, and a liberal application of his own sun tan lotion protects him from the harmful rays of the sun.

Enjoying the hot Mexican sun and looking like a salty sea captain, Bob Hoffman is pictured riding in Pedro Calderon's powerful speedboat. Fair-skinned, Bob feels his lotion would be a good investment even if no one used it but himself.

STRENGTH AND HEALTH

JULY, 1955

STRENGTH AND HEALTH JULY, 1955